Tell your story

Feel Strong, Be Seen

Tell it your way

Side Eye Sassitude

Planet Pleasing

Sustainable streetwear with attitude

Playful sass, subtle shade and all in an Eco friendly way. Side Eye Shady is here! We're calling out the drama in our own Side Eye Shady way - one piece of clothing at a time. Join us Side-Eyer, you know you want to!

The Side-Eyers have spoken
I wore this tshirt to the gym and got asked about it three times already. I think it matches my sass
— Sammy, London
Loving the Side Eye cheekiness, its different.
— Liz, London
The Lashes for days T-shirt is a clear winner for me and doubles nicely as Pjs. I'm here for it
— Sam, Finchampstead
Loving the feel of my hoody and so hard to find thumbholes. Thumbs up for that.
— Matt, Glasgow
about us

Feel Strong, Be Seen

This brand was started with the belief that when we feel comfortable and strong in our clothes we don't need to use our voice to do our talking - who needs that drama? Instead, we can use our clothes - a simple but powerful Side Eye can say it all for us.